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JULIANA FERREIRA
Print · Surface · Product Designer

Barcelona, Spain
Phone: +34 627660232
jtafesa@gmail.com
LinkedIn

^Profile

I’m a multidisciplinary designer working across print, surface, graphics and physical product, with a background in Fine Arts and Fashion Design.

My practice sits at the intersection of image, material and culture. I’m interested in how visual ideas can move beyond the page or screen — becoming prints, objects, products and visual languages that feel considered, distinctive and relevant to their context.

My career has taken me across different creative environments, from luxury and fashion to cultural and product design. I began at Chanel before moving into textile and graphic design within Inditex, and I now work at Laie, developing products and visual concepts for museums, monuments and cultural institutions in Spain and internationally.
Having lived and studied across Brazil, Italy, France and Spain, I’ve developed a naturally cross-cultural perspective and a strong curiosity for the visual language of different places, histories and audiences.

With a foundation in drawing and visual research, I enjoy moving between concept and execution — from an initial idea, image or reference through to artwork, material exploration, product development and production.
I’m particularly drawn to projects where a strong visual concept can evolve across different formats, materials and applications while retaining a clear sense of identity.

Ultimately, I see design as a way of translating ideas, stories and culture into something tangible — with clarity, character and a lasting visual presence.

Professional Experience

2025 - Currently

LAIE

Senior Product Designer within the B2B department, developing products from concept to production for museums, monuments and cultural institutions across Europe. Projects include products for clients such as the Vatican Museums and St. Peter’s Basilica, among other international cultural destinations.

Responsible for design and development process, from initial research and concept creation to final product, working across different categories, materials and production techniques. Create original graphic concepts, vector illustrations, prints, patterns and artwork, as well as packaging and presentation solutions, adapted to different products and applications.

Develop products from scratch, defining their visual language, materials, finishes, dimensions, packaging and technical specifications. Work closely with suppliers and manufacturers throughout sampling and production, ensuring the creative concept is accurately translated while meeting technical, quality and cost requirements.

Collaborate with internal teams and international partners to balance creative direction, commercial needs, cultural context and production feasibility.

2021 - 2025

INDITEX

Textile Graphic Designer Homewear Woven → Homewear Woven & Knitwear → Freetime-Sport

Developed textile graphics and prints across Homewear Woven, Homewear Knitwear and Freetime-Sport, progressively taking on different categories and product types throughout my time at OYSHO.

Worked across the full print development process, from trend and visual research, concept development and sketches to artwork, colourways, technical sheets, sampling and production follow-up. Created prints and graphic solutions adapted to different materials, techniques, placements and product requirements.

Collaborated closely with Designers, Buyers and international suppliers to develop products from concept to final production, balancing creative direction, trends, brand identity and technical feasibility. Managed supplier communication, reviewed samples and followed developments through to final approval.

Contributed to product conceptualisation together with Design and Buying teams, and participated in shopping, research and supplier trips across Europe, Asia and the US, including India, Bangladesh, China, New York, Paris, London and Copenhagen, gathering market and visual references and identifying trends to inform print and product development.

2017 - 2021

CHANEL

Provided administrative and operational support to CHANEL boutiques, managing invoicing, payments, expenses, documentation and national and international transfers. Coordinated travel and accommodation, supply orders and communication between boutiques, working in an international luxury retail environment with a strong focus on organisation, accuracy and attention to detail.

2017

GABRIELA COLL GARMENTS

Worked as an Assistant Fashion Designer, supporting the development of new designs through research, material selection, supplier coordination and technical sheets. Also contributed to press, website and brand communication activities.

2017 - 2021

FREELANCE

Worked as a Freelance Illustrator on projects for clients including CHANEL, Project Bon and Baily’s Beads, developing original illustrations and visual concepts for different creative and commercial applications.

Education

2024
Art Direction for Fashion
Central Saint Martins, London

2018–2019
Master in Fashion Design
IED — Instituto Europeo di Design

2014–2015
Fine Arts Degree
Università degli Studi di Palermo

2011–2014
Fine Arts Degree
Universidad de Sevilla

Languages

Spanish — Native
Portuguese — Native
English — Fluent
French — Fluent
Italian — High level

Softwares

AI & Generative Design
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premiere
Procreate
Lectra Kaledo
Penelope Pro Cad
Figma
Excel

Core Skills

Print & Textile Design
Surface & Pattern Design
Product Graphics
Illustration
Art Direction
Concept Development
Technical Development
Supplier & Production Coordination